Conducted a lesson to teach a small team on how to create better and functional designs specifically for social media platforms.
My goal is for them to have better understanding of design principles to help them to give better creative direction to improve a design.
Additionally, went through some thoughts when selecting fonts and understand some art styles to create a more cohesive design as a brand to achieve the look and feel they wish for.
I shared many references across the lesson to have a open discussion on what they like or what the team feels can be improved. In this way, they able to train their artistic eye in a sense to give better judgement and to be more fluent when giving constructive feedbacks and explaining their thought process behind a design.
Apart from coming up with great designs, messaging and clarity are equally important. How to better utilise social media's carousel style of posts where heavy text can be segmented into multiple posts in 1 upload, for a neater and easier absorption for the viewers. Having a call-to-action also allows more engagement with the viewers.
All in all, I feel more happy than I thought I would be that I am able to share my experience and knowledge to a small team.
Slides were done in Illustrator.
